How to Use Hiplay For Social Media Automation

Hiplay can be your two extra hands when it comes to social media management. It works on top of your Buffer account and automatically re-posts your selected content. This helps you save time and reach more people.

Connect your Buffer account

Hiplay works on top of your Buffer account and follows your posting schedule. You need to connect your Buffer account to give Hiplay the access to your profile. Connect your Buffer to Hiplay.

Enter your email

To create a Hiplay account you have to enter your email address. We will use it to update on your profile performance. You can always unsubscribe from Hiplay emails.

Select profiles

Select your social media profiles you want to use for evergreen content automatization. You can always turn profiles on or off in your settings. Supported social networks: Twitter, Facebook, LinkedIn, Google Plus.

Add posts to Content Library

Add posts to content library

Hiplay pulls your previously posted content from Buffer history and stores it in the Unprocessed tab. This is a place where you should pick your posts by taping “Add to Library” button. You can also edit your posts. Or delete if it is not useful for future re-posting.

You can always manage your Content Library posts in the corresponding tab. Learn more about the Content Library feature.

Hiplay automatically pulls your new posts from Buffer every hour and stores them at the top of the Unprocessed tab.

Choose posting option


choose posting option

In the Schedule tab you can select one of the available posting options. The default posting option is 2 posts per day. This means Hiplay will send two posts from your Content Library active categories to the Buffer queue. You can adjust number of posts according to your own preferences.

You can select option: Post only when Buffer queue gets empty. Posts will be sent to your Buffer once we detect that queue is empty.

If you want more control – you can set your own posting schedule. Select week days when you want to post, category and time when post should be added to the Buffer queue.


In the Settings tab you can manage your global profile posting settings. Make sure you choose a correct time zone. You can select where do you want to add new posts – to the top or bottom of your Buffer queue. Don’t want to repeat the same post too frequently? You can set how many days should pass to use the same post again.

Hiplay posting settings

Active your profile

hiplay activate profile

After adding at least 10 posts to the Content Library and deciding on posting option – you are ready to activate your social media account. Once activated – it will start automatically re-buffer your posts every day.

That’s it! You are all set. Feedback on how to make Hiplay work better for you is always welcome. Drop as a line at


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Founder of Hiplay. Software development enthusiast with passion for startups. Travel practitioner, coffeeaholic and hustler.

  • Dylan Robertson

    Hi Kestutis,

    I can see this being useful for Twitter, but when posting to the other networks, we need to be able to adjust the formatting of the post. For example, LinkedIn doesn’t support hashtags and gives us more room to write. FB and G+ do support hashtags and allow carriage returns, so it looks cleaner if you write a description and then post a blank line under it and enter hashtags there. So, we need to be able to have different composers for each network.

    • Jorge Vergara

      I don’t think you get a composer, the composer is in Buffer (or at least that’s what I’ve been reading, I’m signing up today) and there are different for each Social Media platform, with Hiplay you choose which of your Buffer posts is going to be evergreen, meaning which ones are going to be re-buffered.

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  • Sarah Kathleen Peck

    Does Hiplay let you schedule the post for a particular date and time of day?

    • aurepavi

      Sarah, Buffer lets you do that. Hiplay helps to re-buffer your evergreen content multiple times effortlessly.